In less than two years Paula Hingley has pivoted from full time chef with no experience in either marketing or the technology sector to becoming marketing manager at location based SaaS social media platform Echosec. How did she make the transition, what has she learned...
Owen Matthews grew up around startups, started his first software business before leaving School, sold it and went on to join his family's firm, Wesley Clover, investing in and growing tech companies. As an investor he has an informed opinion about SaaS marketing and digital...
You've probably never heard of Trusty Ox Systems, and that's fine with its CEO, Barry Larson. The company currently operates three separate SaaS businesses in specific niches that benefit from their expertise in creating mobile solutions that integrate with customers' systems and processes. And like...
Three years ago Kumaran Veluppillai attended the very first SaaStock event in Dublin as a SaaS marketer looking for an opportunity. Little did he know that he would end up co-founding the event and working with his team to quadruple its attendees. What has he learned...
With over 37,000 customers and more than $47m in annual revenue, what next for SEO software Moz? CEO Sarah Bird outlines how Moz got started and where it's going, as well as insights into the values and culture that make the brand still one of...
Leadfeeder is making big waves in the website visitor identification market. Head of Marketing, Christina Hall, explains how the company is competing and winning customers in an already crowded marketplace....
After years of managing marketing budgets at IBM and Nuance, 'nerd CMO' Peter Mahoney decided to finally solve the spreadsheet hell experienced by many marketers and create a cloud based solution for managing marketing budgets. The result is Plannuh....