Jonathan Zacks and fellow Co-Founder Justin Svrcek set out to solve the problem of reminders for medical appointments but along the way they came across a slew of other sectors from tattoo parlours to accountants and law firms. How are they managing to acquire customers...
Patrick Campbell started his career as a US Intelligence Analyst before a stint at Google. In 2012 he co-founded Price Intelligently (now ProfitWell), a bootstrapped company on a quest to understand how SaaS and subscription businesses can maximize financial performance. ProfitWell is now investing heavily...
Corina Ludwig started her career as a Graphic Designer before transitioning to an Advertising Traffic Manager. She is now President of FunctionFox, a veteran SaaS project management solution catering for advertising, design and marketing agencies as well as inhouse creative teams. How has FunctionFox and...
From starting as a tech recruiter in 2008, Anthony Kennada quickly switched into marketing and hasn't looked back since. Now as CMO of Gainsight he has been instrumental in shaping the customer success category using a combination of brand, content and community marketing....
Jason Reichl, Co-Founder and CEO of subscription based revenue operations consultancy Go Nimbly is on a mission to break down the operational silos that still exist between Sales, Marketing and Customer Success, and explains how these functions can be effectively outsourced....
Starting out after college as a concert technician, Megan Tobin is now a veteran tech marketer and VP of marketing at enterprise email creation platform, Dyspatch by Sendwithus. She shares her thoughts on developments in SaaS marketing and transactional email systems....
From starting out as an English Teacher in the Bronx with no experience in marketing, Hailey Friedman progressed through a series of marketing roles before landing at Improvado helping to solve a common marketing problem: aggregating all marketing data from multiple channels into a single...
It's unlikely you have ever heard of Appreciation Engine yet 64% of the music industry use the customer insights engine to understand customers and music fans. Co-Founder and CMO Annabel Youens explains how the SaaS platform works and their plans for the gaming industry and...
With experience running search and paid social campaigns for SaaS companies in Europe, Australia and North America, Duane Brown of Take Some Risk chats about what he has learned about marketing SaaS, and how it differs from e-commerce marketing....
Nadia Tatlow, General Manger of Shift app at Redbrick, outlines how she went about launching the product on Product Hunt and driving traffic through Google and Facebook....