47 Insights / Podcast  / Ep. 33: Incentive Marketing with Jack Paxton of Vyper
Jack Paxton, Vyper

Ep. 33: Incentive Marketing with Jack Paxton of Vyper

SaaS Marketing Insights Episode 33: Jack Paxton, Vyper

In the course of running Facebook and Google ads for client campaigns, Jack Paxton discovered contest and giveaway promotions generated the best ROI. To be able to deliver results at scale he and co-founder Kevin Tang created Vyper, a SaaS that makes easy to run viral campaigns. Learn Jack’s tips for how to run incentivized marketing programs.

Editor: breandanmcghee@gmail.com


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Episode 33 Transcript

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Founder & CEO

Paul is Founder & CEO of 47 Insights. He has more than 30 years of marketing experience gained on both client and agency side, and has worked across a wide range of sectors including SaaS/Tech, Accountancy and Financial Services, Business Publishing, Consulting and High Value Manufacturing.