Laura Lopuch, Conversion Copywriter

22 July 2019

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Ep. 43: Conversion Copywriting with Laura Lopuch

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SaaS Marketing Insights Episode 43: Laura Lopuch, Conversion Copywriter

Laura Lopuch started out as a litigation paralegal who dreaded making calls. So she developed a knack for writing persuasive emails instead. This led her to a new career specializing in emails for SaaS companies. In this episode she explains the dos and don’ts of cold outreach email.

Editor: breandanmcghee@gmail.com

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Episode 43 Transcript

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Paul Stephenson

Founder & CEO

Paul is Founder & CEO of 47 Insights. He has been advising both software and publishing subscription businesses on growth strategies since 1995.