It's unlikely you have ever heard of Appreciation Engine yet 64% of the music industry use the customer insights engine to understand customers and music fans. Co-Founder and CMO Annabel Youens explains how the SaaS platform works and their plans for the gaming industry and...
With experience running search and paid social campaigns for SaaS companies in Europe, Australia and North America, Duane Brown of Take Some Risk chats about what he has learned about marketing SaaS, and how it differs from e-commerce marketing....
Nadia Tatlow, General Manger of Shift app at Redbrick, outlines how she went about launching the product on Product Hunt and driving traffic through Google and Facebook....
Angela Heald joined SaaS booking software company Checkfront three years ago with a mandate to build a marketing department. How did she go about building her team, and what did she learn in the process?...
In 2010 Jason Morehouse and his fellow Co-Founder Grant Jurgeneit started moonlighting on an idea for an online booking system. They had no money to spend on marketing so they concentrated on understanding customers' needs. If he could go back and do it all again,...
Since leaving Moz in February of this year, Rand Fishkin, along with fellow his SparkToro Co-Founder Casey Henry, have been busy building an "exceptionally viable product"; a customer discovery search engine for marketers. Learn about the problem they're ultimately planning to solve as well as the...
In less than two years Paula Hingley has pivoted from full time chef with no experience in either marketing or the technology sector to becoming marketing manager at location based SaaS social media platform Echosec. How did she make the transition, what has she learned...