A early lesson in platform dependency forced a fledgling startup to pivot from social media promotions to customer referral software platform in just 5 days. Co-founder and CEO Will Fraser reveals the next evolution for SaaSquatch: how to automate marketing throughout the customer lifecycle....
Kimia Hamidi is Co-founder of rapidly growing content automation SaaS company Ghostit. He's also still a student finishing up a degree in Economics. How and why did Kimia get started in SaaS? And what did he learn in bootstrapping Ghostit from nothing to becoming Product...
As the Founder and CEO of visual website builder PageCloud, Craig Fitzpatrick is on a mission to make building a website a truly joyous experience that anyone can do. But is a superior product enough to beat off the likes of SquareSpace, Weebly and Wix?...
Four years ago Jamie Petten was lying on a beach in Jamaica pondering her next professional challenge having successfully launched a boutique hotel there. She now heads up marketing at Ottawa based accelerator L-Spark and is also one of the co-founders behind Canada's leading software...
Unbounce is betting big in 2018 by redefining its products, markets and technology all at the same time. Co-Founder Oli Gardner reveals the company's plans to bust out of the landing page niche and expand into new accounts while improving adoption and chasing higher lifetime...
From starting out on an unconventional career path to becoming one of the leading product marketers in SaaS today, Greg Davis has helped Intercom to push the boundaries, resulting in over 20,000 customers and a 5x increase in employees in less than 3 years. However,...
Drift are out to change the way you interact with prospects when they visit your website. Out goes gated content and lead forms, in comes conversational marketing. Newly promoted VP Marketing Dave Gerhardt explains the reasoning behind this as well as what motivates him to...