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Ultimate negative keywords list

The Ultimate Negative Keywords List

This blog post on the ultimate negative keywords list follows on from our earlier articles, What are Negative Keywords? and How to find Negative Keywords. Give them a read if you haven’t already.

So what are the most common negative keywords? That depends on what products or services you are advertising. However, there are some of the most common categories of negative keywords that crop up frequently:

  • Jobs
  • Research
  • Education
  • Deals and pricing
  • Software and web
  • Hardware
  • Media
  • Retail
  • Materials
  • Legal
  • Travel
  • Adult
  • Websites
  • DIY
  • Countries and locations
  • Questions

With over 700 commonly used negative keywords words in 16 categories this could be the ultimate negative keywords list. However, it isn’t the first and it certainly won’t be the last. But it is 100% free!


Download the ultimate negative keywords list (it’s free)


Download in Excel Format Open in Google Sheets


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Founder & CEO

Paul is Founder & CEO of 47 Insights. He has been helping software and publishing subscription companies with growth strategies since 1995.

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