Flow Case Study
How 47 Insights helped a project management software company to profitably increase its subscribers using paid acquisition.
Flow is a simple project planning and task management software designed for team collaboration. Teams choose Flow when spreadsheets, whiteboards and sticky notes aren’t enough, task management apps like Todoist and Trello are too lean, and full project management tools like Wrike, JIRA and Asana are overkill.
Flow’s Google and Facebook advertising had been managed by an agency in Southern California for 18 months prior to engaging 47 Insights. Aidan Hornsby, VP of Marketing for Flow commented, “We were just not happy with the results. We didn’t have a lot of insight into what they were doing, and they weren’t very transparent with the process. We felt that it was time for a change. The challenge was figuring out what was going on. And the big question was whether ads could be profitable for us. The previous people managing our campaigns couldn’t answer that. 47 Insights was able to answer that quickly and conclusively.”
“Within two months 47 Insights were able to prove that Google and Facebook ads could be profitable for us. They rebuilt our advertising strategy to prove profitability and helped us improve the results we were getting from existing channels such as Google, Facebook, YouTube and Capterra, as well as expanding into new channels. On average we’ve seen a 7:1 LTV to CAC ratio.”