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Content Marketing Content Marketing Services

Content marketing works by offering value to the potential customer instead of trying to sell to them. It seeks to engage their interest, build their trust, demonstrate the brand’s credibility and even educate and entertain them! The most common forms of content marketing are:

  • News and blogs
  • Features, guides and interviews
  • White papers and ebooks
  • Reviews and case studies
  • Infographics
  • Checklists and calculators
  • Photos, audio and video

So why do we need to do content marketing? The traditional methods of prospecting no longer work as well as they once did. The B2B buyer is now in control throughout most of the buying process, and uses the internet to research and evaluate prospective suppliers before taking any further action. For this reason content marketing needs to be combined with search engine optimization to ensure both relevance and visibility in search engines.

Our content marketing services include:

  • Content strategy and planning
  • Content audit
  • Persona development
  • Content production
  • Content promotion
  • Measurement and reporting

Looking for a Content Marketing Agency?

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