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Conversion Rate Optimization Conversion Rate Optimization

Conversion Rate Optimization (CRO) is about improving key aspects of the performance of your website or landing pages to meet your business goals. In a B2B context this could mean increasing the number of downloads, newsletter or free trial signups, or conversions to paying customers.

Conversion rate optimization is not about spending more money on advertising to drive traffic to your website. It’s about getting more return by maximizing the value of the traffic you are already receiving.

Conversion rate optimization services include:

  • Reviewing your marketing, analytics and customer personas
  • Create a testing plan
  • Develop A/B or multivariate landing page versions
  • Testing and ongoing optimization

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