Digital advertising is one of the leading customer acquisition methods for SaaS and subscription companies. Why? Because it delivers results quicker than search engine optimization and provides flexibility and control over what you spend and how you spend it.
When most people think of digital ad campaigns they typically picture Google search ads shown both above and below the organic Google search results. However, many more options exist today. As a SaaS company it’s easy to dismiss opportunities to advertise on social media networks but the targeting available within Facebook, Instagram, YouTube, LinkedIn, Twitter, Quora and Reddit allows you to precisely control who sees your messages.
It’s easy to waste your money with digital advertising. So save yourself time and money, and engage the services of a professional. Services include:
- Reviews and audits
- Research, strategy and planning
- Google and Bing search and display campaigns
- Social media ad campaigns
- Capterra directory optimization and bid management
- Ad creative and copywriting (or we can work with yours)
- Account management and optimization
- Analytics and reporting
- Digital advertising training