Marketing Automation Specialists
Marketing automation is software and processes that allows you to engage with a prospect and nurture your marketing relationship with them through the marketing funnel to purchase. Although every solution differs, they often include functionality such as:
- Prospect identification, tracking and lead scoring
- Built-in CRM or integration
- Website personalization
- Digital campaign management including landing pages, email marketing, content marketing and social media marketing
- Website analytics, data analysis and reporting
The leading B2B marketing automation platforms are HubSpot, Salesforce Pardot, Marketo, Oracle Eloqua, Adobe Campaign, Act-On and Infusionsoft. However these established names are also facing competition from newer, lower cost entrants to the market such as SharpSpring, Autopilot and Jumplead, to name a few.
There is no ‘one size fits all’ marketing automation solution so careful consideration needs to be given as to scale and functionality you need for your business both now and in the foreseeable future.
Our marketing automation services include:
- Reviewing your business objectives and your existing solution, if applicable
- Documenting your requirements
- Evaluating solutions on your behalf and providing an independent recommendation
- Assistance in solution adoption