Digital Marketing Strategy
A digital marketing strategy is your plan for how to harness the power of online marketing to attract, win and retain business. There are many channels that can be used either individually or in combination to deliver your digital marketing strategy. Some of the most popular include:
- Search Engine Optimization
- Pay Per Click Advertising
- Email Marketing
- Content Marketing (including blogging)
- Email Marketing
- Social Media Marketing
Why do you need a digital marketing strategy?
If you don’t yet have a coherent digital marketing strategy it’s extremely likely that you are already losing business to your competitors. This is because an increasing number of your target market is going online to research, evaluate and buy B2B products and services like yours. Digital marketing is the only cost effective method that makes it possible to find and acquire new business in local, national and global markets.
How we can help
Before a digital marketing strategy can be created it is important to review the business. In its simplest form this should cover:
- Where your business is now
- Where you want to be in the future
- How you’re going to get there
- How you will measure your progress
- Who your target market is, and why they should buy from you
- Who your competitors are, and how you are going to compete
As part of our structured discovery and planning process we can help you to review your business and create a bespoke digital marketing strategy that meets your needs. We can implement all or part of this plan for you as part of a integrated digital marketing campaign or you can do all or some of it yourself with your own or third party resources.
Already doing digital marketing?
Perhaps you are already running your own digital marketing or have an agency that does it for you. It’s quite common to find that not all your marketing will be fully optimized. We can review your existing marketing activities and let you know if there is anything that can be improved.
What about traditional offline marketing?
Traditional or offline marketing still has an important role to play in the B2B marketing mix. Where appropriate we can recommend traditional marketing channels such as direct mail, trade press advertising, PR and telemarketing whenever we believe these tactics can make a cost effective contribution to your marketing. The reality is that many modern businesses prefer digital marketing because it’s quicker and easier to start, measure, optimize and report on.