In simple terms most businesses have just four key functions: operations, finance, sales and marketing. Operations can be seen as the core of the business – providing the products or services for customers. The reality is that most businesses tend to be good at ‘operations’ but weak in at least one or even all of the other functions. This is where outsourcing comes in. By handing the non-core functions to someone else and concentrating on what you do best, it’s possible to grow your business more quickly and profitably.
Why should I outsource my marketing?
There are a number of circumstances where it makes sense to outsource your marketing:
- Startup or growing business: You and your team are great at operations but struggling with marketing. The business is still young and changing rapidly. You need marketing expertise but want to minimize your overheads.
- Established business: Until now the business has done alright but you think your marketing could be better. You could use some help to bring your marketing up to speed, especially online.
- Challenged business: You are finding it harder to win new business. You think you may already be losing business to an established competitor or new entrant to your market.
Is outsourced marketing right for every business? Definitely not. But it may get you to a position where you can then make a more long-term decision about how your business handles the marketing function.
Our outsourced marketing services
We can help you make more of your marketing by acting as:
Your Chief Marketing Officer (CMO) or Marketing Manager
You need help with strategy and marketing management but it’s not a full time job (yet). Virtual, fractional or interim basis.