Pay Per Click Advertising
Pay per click advertising is one of the leading digital marketing methods for B2B demand and lead generation in use today. Why? Because it delivers results quicker than search engine optimization and provides flexibility and control over what you spend and how you spend it.
When most people think of pay per click advertising they typically picture Google AdWords: the adverts shown both above and below the ‘organic’ Google search results. However, many more options exist today. Ads can be shown on the Google display network (websites that accept Google advertising) to users based on their interests or behavior. For example a technique called remarketing (also known as retargeting) allows you to display ads only to people who have visited your website before. Microsoft also offers similar functionality with its Bing search engine and ad network, albeit for a much smaller audience.
As a B2B company it’s easy to dismiss opportunities to advertise on social media networks but the demographic targeting available within LinkedIn and Facebook allows you to precisely control who sees your messages. Also, the advent of sponsored updates (LinkedIn) and boosted posts (Facebook) has seen engagement levels increase compared to traditional display ads on both platforms.
Finally, if you don’t know what you’re doing it’s easy to waste your money with pay per click advertising. Save yourself time and money, and engage the services of professional PPC agency.
Our PPC advertising services include:
- Reviews and audits
- Research, strategy and planning
- Search, display and remarketing campaigns
- Google AdWords and Bing networks
- LinkedIn, Twitter and Facebook social networks
- Ad creative
- PPC management and optimization
- Analytics integration and reporting
- PPC training