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Pay Per Click Advertising Pay Per Click Advertising

Pay per click advertising is one of the leading digital marketing methods for B2B demand and lead generation in use today. Why? Because it delivers results quicker than search engine optimization and provides flexibility and control over what you spend and how you spend it.

When most people think of pay per click advertising they typically picture Google AdWords: the adverts shown both above and below the ‘organic’ Google search results. However, many more options exist today. Ads can be shown on the Google display network (websites that accept Google advertising) to users based on their interests or behavior. For example a technique called remarketing (also known as retargeting) allows you to display ads only to people who have visited your website before. Microsoft also offers similar functionality with its Bing search engine and ad network, albeit for a much smaller audience.

As a B2B company it’s easy to dismiss opportunities to advertise on social media networks but the demographic targeting available within LinkedIn and Facebook allows you to precisely control who sees your messages. Also, the advent of sponsored updates (LinkedIn) and boosted posts (Facebook) has seen engagement levels increase compared to traditional display ads on both platforms.

Finally, if you don’t know what you’re doing it’s easy to waste your money with pay per click advertising. Save yourself time and money, and engage the services of professional PPC agency.

Our PPC advertising services include:

  • Reviews and audits
  • Research, strategy and planning
  • Search, display and remarketing campaigns
  • Google AdWords and Bing networks
  • LinkedIn, Twitter and Facebook social networks
  • Ad creative
  • PPC management and optimization
  • Analytics integration and reporting
  • PPC training

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Marketing Training PPC Training

We can help your business to be found in search and target your prospects on social media.

Our PPC Advertising training benefits:

  • Specifically for B2B companies.
  • Suitable for business owners, managers and marketers.
  • Customized to your business needs and knowledge level.
  • Delivered online at a time to suit you.
  • Suitable for training small teams (up to 3) together.
  • Available as a single session or customized course.
  • Includes video recording of training session.
  • Google AdWords, Bing, LinkedIn, Twitter or Facebook
  • Sessions from $180 per hour.

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View Google’s advertiser guide for working with third parties