Search Engine Optimization (SEO)
Search engine optimization is about improving the technical structure and content of your website to enable it to be found in the organic (non paid) results of a search engine for the search phrases your target market would typically use. Or put simply, being found for what you do.
There are many myths surrounding SEO but I still see these same basic mistakes being made by businesses:
- Not optimized for the words people really use to search.
- Not creating a search friendly website from the start.
- Not enough content.
- No content updates.
I specialize in providing SEO services to SaaS and subscription businesses. Services include:
- Reviewing your business goals
- Keyword research and planning
- SEO audits
- Site structure and on-page optimization
- Content marketing strategy
- SERPs position ranking and reporting
- SEO training