Search Engine Optimization (SEO) Services
Search engine optimization is about improving the technical structure and content of your website to enable it to be found in the organic (non paid) results of a search engine for the search phrases your target market would typically use. Or put simply, being found for what you do.
There are many myths surrounding SEO but we still see these same basic mistakes being made by businesses:
Not optimized for the words people really use to search. Do some research as it’s not always as obvious as you think. We recommend Moz Keyword Explorer.
Not creating a search friendly website from the start. The painful truth is that most websites are designed by designers and built by programmers. It’s likely neither fully understands SEO.
Not enough content. Imagine we meet in an elevator. I ask you to demonstrate your expertise to me in a single word. Can you do it? This is the same problem search engines face when indexing a website that has only a few pages with a few sentences. Such a site is unlikely to rank highly in the search engines.
No content updates. Having a website that hasn’t been updated for months or even years is a guaranteed way to stay hidden from the search engines. Get a blog on your website and update it every month (or even more frequently) with content that is valuable and useful to your target market.
Our SEO services include:
- Reviewing your business goals
- Keyword research and planning
- SEO audits
- Site structure and on-page optimization
- Content marketing
- Local search
- SERPs position ranking and reporting
- SEO training