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lead form ads: how to get leads without landing pages
26 March 2020
0
0
Pay Per Click Advertising, SaaS

Lead Form Ads: How To Get Leads Without Landing Pages

The business case for why software startups should experiment with paid acquisition, plus five SaaS paid acquisition ideas for 2020 and advice on getting started with paid and tips about attribution and assumptions....

by Paul Stephenson
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saas paid acquisition ideas
2 December 2019
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0
Pay Per Click Advertising, SaaS

Five SaaS Paid Acquisition Ideas For 2020

The business case for why software startups should experiment with paid acquisition, plus five SaaS paid acquisition ideas for 2020 and advice on getting started with paid and tips about attribution and assumptions....

by Paul Stephenson
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Paul Stephenson, 47 Insights
14 October 2019
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0
Podcast, SaaS

Ep. 47: Reverse Interview with Paul Stephenson of 47 Insights

In this tongue-in-cheek episode SaaS Marketing Insights editor Breandan McGhee interviews 47 Insights Founder & CEO Paul Stephenson on SaaS marketing challenges and the future of this podcast....

by Paul Stephenson
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Ben Jesson, Conversion Rate Experts
23 September 2019
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0
Conversion Rate Optimization, Podcast, SaaS

Ep. 46: Maximizing Conversions with Ben Jesson of Conversion Rate Experts

Ben Jesson and fellow co-founder Karl Blanks spawned an industry in 2006 with the creation of conversion rate optimization and its scientific testing methodology. Since then, Conversion Rate Experts has helped many of the leading SaaS companies across the globe to maximize their results. Learn...

by Paul Stephenson
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Vinima Aggarwal, GetSetGo Marketing
5 August 2019
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0
Podcast, SaaS

Ep. 45: From Engineer to Growth Marketer with Vinima Aggarwal of GetSetGo Marketing

Starting out as an engineer in Silicon Valley, Indian emigre Vinima Aggarwal has transitioned, via a spell in product management, into a growth marketer with her consultancy, GetSetGo Marketing. In this episode she explains the reasons for the change in her career direction and her...

by Paul Stephenson
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Podcast Transcription Software Review
2 August 2019
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1
Podcast

Podcast Transcription Software Review

We tested 6 of the leading podcast transcription software and services available, including Descript, Otter, Rev, Simon Says, Temi and Trint. Learn which performed best....

by Paul Stephenson
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Tom Kincheloe, SureSwift
29 July 2019
0
0
Podcast, SaaS

Ep. 44: Marketing a SaaS Product Portfolio with Tom Kincheloe of SureSwift Capital

With more than a decade of experience in online marketing, Tom Kincheloe joined SureSwift Capital as part of the acquisition of B2B SaaS product, MailParser. In this episode Tom explains how he oversees marketing and growth for a portfolio of over 30 online businesses, many...

by Paul Stephenson
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Laura Lopuch, Conversion Copywriter
22 July 2019
0
0
Podcast, SaaS

Ep. 43: Conversion Copywriting with Laura Lopuch

Laura Lopuch started out as a litigation paralegal who dreaded making calls. So she developed a knack for writing persuasive  emails instead. This led her to a new career specializing in emails for SaaS companies. In this episode she explains the dos and don'ts of...

by Paul Stephenson
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Lianna Patch, Conversion Copywriter
15 July 2019
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0
Podcast, SaaS

Ep. 42: Conversion Copywriting with Lianna Patch

Lianna Patch is an experienced conversion copywriter who aims to inject a little humour into every SaaS product she works with. In this episode she outlines how humour in copy can be used as part of coherent client acquisition and retention strategy....

by Paul Stephenson
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Greg Dickinson, Omedym
8 July 2019
0
0
Podcast, SaaS

Ep. 41: Automating Demos with Greg Dickinson of Omedym

A veteran of the tech startup scene, Greg Dickinson spotted a problem with software demos and built a company to solve it. Omedym is a platform that enables prospects to search and find the information they need within a video demo. Greg explains how his solution...

by Paul Stephenson
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